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Though the company started concentrating more on its Main sporting activities programming, Raycom managed an distinctive agreement Together with the Estate of Elvis Presley(155) (1987-1997). Haines grew to become extremely near to the administrators with the Estate and Therefore, Raycom syndicated many specials within the lifetime of Elvis Presley.
Raycom, to incorporate fascination on the ABC game titles, commissioned nation songs star Travis Tritt to do a Particular custom made opening, “Whoop it up on the weekend,” to the ABC/ACC telecasts.(seventy six) Sheet audio was presented to pep bands so they could Participate in the opening at their video games.
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The result was better rankings for each the regional and national advertisers.(28) Raycom’s syndicated community of online games generally garnered bigger scores than lots of the preferred nationally-syndicated exhibits.(29)
This manufacturer takes advantage of its market place placement and general public exposure to deliver awareness and lift funding to the breast and prostate most cancers recognition charity of which see it had been named. $199,000
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